# New Storefront Widgets: A Better Way to Market Your Events on Shopify
If you're running events, classes, or appointments on Shopify, you need an easy way for customers to book—without extra clicks or distractions. That’s why **Easy Appointment Booking** now offers multiple storefront widgets to help you showcase events and drive more bookings.
Instead of relying on a single event page, you can embed booking options anywhere on your Shopify store. Whether it’s a homepage banner, a product page, or a dedicated calendar view, our flexible tools help you capture more customers right when they’re ready to book.
Let’s walk through your options and how to use them to improve conversions.
## 5 Ways to Add Bookings to Any Shopify Page
With Easy Appointment Booking, you can place booking options exactly where customers expect them. Here are five ways to do it:
### 1. **Embed a Calendar Anywhere**
Drop a **calendar view** right into any Shopify page. This lets customers see available dates and times without navigating away. It works great on product pages, landing pages, or even a “Book Now” section on your homepage.
📌 **Best for:** Service providers, workshops, or classes where customers want an instant view of availability.
💡 **Example:** Sarah runs a boutique fitness studio on Shopify, offering yoga and HIIT classes. Before using Easy Appointment Booking, customers had to navigate through multiple pages to find available class slots. By embedding a calendar directly on her homepage, she saw a **30% increase in bookings** within the first month. Customers appreciated the convenience, and she noticed a rise in repeat bookings.
### 2. **Add a "Book Now" Button**
Sometimes, simplicity wins. A **Book Now** button can be placed on any page, taking customers straight to a booking page. This is perfect for quick conversions, especially if you’re driving traffic from ads or promotions.
📌 **Best for:** Any business looking for a simple, high-converting call-to-action.
💡 **Example:** John owns a mobile car detailing service. He runs Facebook and Google Ads targeting local customers. By adding a prominent “Book Now” button on his landing pages, he reduced customer drop-offs and **doubled his appointment bookings** within three months.
### 3. **Feature an Event Collection**
If you run multiple events or services, you can create a **collection view** that lists everything in one place. Think of it like a digital storefront for your appointments.
📌 **Best for:** Yoga studios, coaching sessions, or retailers offering multiple services.
💡 **Example:** Lisa, a Shopify merchant offering online coaching for small business owners, struggled to showcase all her upcoming sessions. After switching to an event collection view, her clients found it easier to register for multiple sessions, increasing her **monthly bookings by 32%**.
### 4. **Inline Booking Form**
Want to streamline the booking process even further? Add a **form directly onto a page**, allowing customers to select a date and time without leaving the page they’re on.
📌 **Best for:** Service-based businesses that want to reduce friction in the booking process.
💡 **Example:** Mike runs a Shopify store selling snowboards and a consultation services for quick tips on riding more intermediate hills and slopes. Adding an inline booking form to his product pages helped **reduce abandoned bookings by 25%**, making the process seamless for his customers. These consults directly correlated to revenue, adding $10K more in sales by the end of the month.
### 5. **Floating Booking Widget**
A **sticky booking widget** follows customers as they scroll, ensuring they can book at any time. This is great for keeping the option front and center without interrupting their browsing experience.
📌 **Best for:** Any Shopify store looking to boost bookings with a seamless, always-visible option.
💡 **Example:** A Shopify jewelry store offering personalized engraving workshops implemented a floating booking widget. The result? A **15% increase in workshop registrations**, as customers could book while browsing product pages.
## The New Monthly Event Calendar 📅
We’ve just launched a **Monthly Event Calendar**, making it easier than ever to showcase upcoming classes, workshops, and events in a visual, at-a-glance format. Instead of scrolling through a list of events, customers can view the entire month at once and pick what works best for them.
✅ **Why it works:**
- Gives a clear, bird’s-eye view of availability.
- Makes event discovery easier (especially for repeat customers).
- Encourages multiple bookings in one go.
💡 **Example:** A Shopify-based culinary school replaced their old list-style event display with the Monthly Event Calendar. Students loved the visual layout, and the school saw a **25% increase in class registrations** as a result.
## Why These Widgets Drive More Bookings
These tools aren’t just about looking good—they help you convert more visitors into paying customers. Here’s why:
🚀 **Fewer Clicks = More Conversions:**
Customers can book **without navigating away**, reducing drop-offs.
📈 **Visibility Where It Matters:**
Placing booking options on high-traffic pages means **more people see them**.
🎯 **Customizable to Your Store:**
Pick the widget that **fits your business**—no one-size-fits-all approach.
💡 **Real-World Success Story:**
Leeam runs a Shopify store that sells sauna visits in Europe. He experimented with different booking widgets and found that embedding a calendar on the homepage led to a **15% increase in bookings**. More visibility meant more engagement, and more engagement led to higher sales of his sauna visits. In 30 days, he exceeded his revenue targets and brought in $12K more booking revenue.
## Get Started Today
Adding these widgets takes just minutes, and they work seamlessly with your existing Shopify store. If you’re using Easy Appointment Booking, check out the setup guides [here](https://intercom.help/easy-appointment-booking/en/articles/10362160-how-to-take-bookings-on-any-shopify-page) to start embedding them.
If you’re not using Easy Appointment Booking yet, [install the app here](https://apps.shopify.com/easy-appointment-booking) and see how it can help you increase bookings with a **frictionless, customer-friendly experience**.
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### **TL;DR – The Best Way to Get More Bookings on Shopify**
- Add a booking **calendar, button, or form** anywhere on your store.
- Use the **Monthly Event Calendar** to showcase all upcoming events in one view.
- Reduce friction and **increase conversions** with easy, on-page booking options.
- **Start embedding widgets today** to make it easier for customers to book!
💡 **Pro Tip:** Test different widget placements and track results. See what works best for your audience and keep optimizing!
## Bonus: How to Optimize Your Booking Strategy for Growth
To ensure maximum success, experiment with widget placements, track analytics, and refine based on customer behavior. Use A/B testing to determine what works best. Leverage promotions by pairing discounts with bookings to drive more sign-ups. The more seamless and appealing you make your booking process, the higher your revenue growth will be.
