That's what truly made the difference for Nayla Jewellery, a Shopify store specializing in custom jewelry design and piercings. By adopting features like Deposits, Customer Account Extensions, and Packages, Nayla Jewellery transformed its booking experience, grew its revenue, and strengthened customer relationships.
Let’s take a closer look at these features, how Nayla Jewellery used them, and the impact they had on their business.
The Deposits feature lets customers pay a portion of the total cost upfront to secure a booking, with the remaining balance collected later. This is ideal for high-value services like custom designs or installations, where full payment upfront might be a barrier.
For Nayla Jewellery, custom jewelry design is one of their most popular services. Before Deposits, they required full payment upfront, which sometimes discouraged customers from booking. By enabling Deposits, they allowed customers to secure their custom design appointments with a 20% deposit and pay the remainder once their design was finalized.
The process was seamless:
"I was hesitant to book a custom piece due to the full upfront cost, but the deposit option made it manageable. The process was so smooth, and I loved being able to split the payments!" – A Nayla Jewellery customer
With Customer Account Extensions, launched by Shopify last December, customers can view and manage their bookings directly from their Shopify account. Actions like rescheduling, booking follow-ups, or viewing past appointments are now just a click away, reducing the need for email links or support inquiries.
After enabling Customer Account Extensions, Nayla Jewellery transformed how customers interacted with their bookings:
This streamlined process created more opportunities for repeat bookings without the need for follow-up emails or manual reminders.
"I loved being able to log into my account and rebook for my next jewelry appointment! No more sifting through emails." – A Nayla Jewellery customer
The Packages feature allows merchants to sell a bundle of services upfront, which customers can redeem over time. This is perfect for classes, consultations, or recurring services.
Nayla Jewellery launched a Styling Class Package as a way to engage their community. These quarterly sessions provided customers with expert tips on styling their jewelry and creating signature looks. Customers purchased a package of four classes, which they could attend throughout the year.
Not only did these styling classes attract new customers, but they also encouraged attendees to book one-on-one styling appointments afterward.
"The styling classes were amazing! I learned so much about pairing my pieces and even booked a one-on-one session to design a custom necklace. Nayla is so fashion forward and it’s a great way to connect with the brand!" – A Nayla Jewellery customer
By leveraging Deposits, Customer Account Extensions, and Packages, Nayla Jewellery not only improved their booking experience but also achieved measurable business growth:
If you’re a Shopify merchant, features like these can help you:
As we step into 2025, we’re excited to continue helping Shopify brands like Nayla Jewellery achieve their goals. Our initial focus of 2025 is Storefront Flexibility - taking bookings from a marketable collection view, right on a page, or even a link. We want to make it as easy as possible to take bookings where you and your customer are. Whether you’re just starting with bookings or looking to optimize your current setup, Easy Appointment Booking has the tools you need to succeed.
From everyone at Easy Appointment Booking, thank you for making 2024 an incredible year. Let’s make 2025 even better—together.
Ready to Try These Features?
Head to your Easy Appointment Booking dashboard to explore Deposits, Customer Account Extensions, and Packages today! 🚀
